/ Insights
What I learn, I write here first.
Honest notes from managing four companies. No theory — real experience.
Saudi Consumer Behavior
Why Customers Sometimes Choose the More Expensive Product
It is not just about quality. Five psychological drivers that make customers willingly pay more — with confidence.
2025/10/21
Saudi Consumer Behavior
What Makes a Saudi Customer Trust a Brand?
Trust in the Saudi market is built in unique ways. Five drivers you will not find in global marketing textbooks.
2025/08/11
Saudi Consumer Behavior
Price Is Not Everything — And This Data Proves It
In 60% of Saudi purchase decisions, price is not the primary factor. What is it then? Data from 30,000 transactions.
2025/02/19
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